Usmagazine.com | Pro-Family Group Slams New Gossip Girl Ads

August 11, 2008 in Listener Submitted, News by Admin

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OMG.

Four new promo ads for the second season of Gossip Girl have caused quite stir.

The Parents Television Council has slammed the shots, which show a topless Leighton Meester making out and Chace Crawford in bed with an older woman.

See photos of the Gossip Girl cast before they were stars.

“I think it reeks of desperation, if they have to position themselves as so edgy and so controversial that they’ve been called out by us,” Melissa Henson, PTC director of communications, told the Associated Press.

CW marketing boss Rick Haskins defends the campaign, saying it caters to their 18-34 female demographic.

“What we’re trying to do is communicate with the audience in a way that they like and can appreciate,” he said. “This sort of campaign resonates with someone who likes Gossip Girl.”

See photos of how the Gossip Girl cast spent their summer.

It isn’t the first time promos for the show have gotten people talking.

A campaign last spring featured cast members under the headline “OMFG.” (CW’s Haskins said at the time that the initials could stand several things including “Oh My Freaking Goodness.”)

Around that time, the PTC rep said the show was “undermining” positive values that parents are trying to instill in their children.

The second season of Gossip Girl starts September 1.

[From Usmagazine.com | Pro-Family Group Slams New Gossip Girl Ads]

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