The Proper Authorities Give The World A “Public Service Announcement”
January 1, 2006 in Music by Admin

CINCINNATI, Ohio, December 12, 2005 The Cincinnati modern rock outfit known as the Proper Authorities will be releasing its first full-length recording in January 2006 through the imprint Talon First Records. The LP CD, entitled “Public Service Announcement,” will feature 13 tracks and over 50 minutes worth of high-impact material for listeners and lovers of heavy guitar, electro textures, lush vocal harmonies, and booty-shaking grooves.
The Proper Authorities is the brainchild of singer / songwriter / multi-instrumentalist Keith Adams. Best known for his drum and synth work for Acid Itch / Jamm recording artists Sound Mind, Adams confidently takes on all vocal and instrumental duties in this impressive debut effort. Meshing old-fashioned musicianship with technological wizardry, this relatively lo-fi production sounds anything but.
“My goal with this project was to create something in the rock realm that could actually have fun with the not-so-fun concept that we are, all of us, running out of time,” says Adams. “One of the hugest motivating forces in life is the primal struggle of getting things accomplished while we have breath in us. I could easily have made it solely about the darkness and morbidity of that idea, but it was more challenging to sonically aim for the emotional dynamics that we all experience as we run against that clock.”
Indeed, the tracks range in tone from adventurously playful (“The Ninth Life Jitters,” “Whodunnit,” “Penalty”) to straight-ahead serious (“Losing The Now,” “The Depth of Things,” “The Way Back”) to bleakly introspective (“Today,” “Make A Choice For Me”). Although there is an emphasis on hook and groove, Adams also gets a chance to show off some of the vocal chops that he only hinted at in earlier musical projects.
Wondering what the future has in store for him and this DIY-extreme musical undertaking (he also handles production and the disc artwork), his enthusiasm for the project is balanced with a healthy dose of “come-what-may” and pride for the completed CD. “I got it done, which is saying A LOT,” laughs Adams. “It’s cool that my lyrics were motivational to me, if to no one else.”
For more information, please contact Keith Adams c/o Talon First Records, PO Box 53223, Cincinnati, OH 45239, or at the website http://www.theproperauthorities.com.
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